Professional Experience & Accomplishments

Director of Marketing Services
Innovative Hearth Products
Nov 2014 - Present
Nashville, TN
  • Direct the Marketing Services activities for the Innovative Hearth Products Company.
  • Define, plan, develop and execute the strategy for the company’s Marketing initiatives for its three brands; Superior Fireplaces, Astria Fireplaces and Iron Strike.
  • Direct the creative staff with project planning & assignments for all digital & printed support materials, catalogs & price books; showroom & model home, co-op advertising and sales incentive programs.
  • Direct the marketing communications staff with copywriting assignments that support all creative projects, website updates, product-program-sales training presentations and e-blast communications.
  • Direct the marketing administrative staff activities for sales & promotional program claims processing, list price & customer special pricing and SAP customer master maintenance.
  • Create a monthly demand forecast for 5,600+ sku’s and lead S&OP meetings for review and implementation in SAP that drive improvements in procurement and production capacity planning.
  • SAP super-user proficient in the use of SAP Queries based on pre-defined InfoSets as well as developing ad-hoc queries in the SAP QuickViewer environment to develop business intelligence solutions.
Select Accomplishments
  • Redesigned and successfully launched the IHP corporate and brand websites; IHP.us.com, Astria.us.com, IronStrike.us.com, and SuperiorFireplaces.us.com that allow trade professionals and end users to quickly find the products that best meet their project needs and direct them to an extensive dealer network that can sell, install, service, and support the purchase of our manufactured product lines.​
  • Developed, implemented and direct a new Stage-Gate project process to align Marketing Services deliverables with New Product Development & Product Portfolio Maintenance projects leading to successful, coordinated, on-time launches.
  • Accepted a special assignment as leader of a Replacement Parts Process Improvement kaizen. Using my SAP data analysis and project management skills our team discovered inefficiency root causes, developed current state and future state roadmaps, presented and implemented a solution that lead to a $110K reduction in weekly past-due orders and a 20 day improvement in lead times.
Director of Marketing
Crawford Supply Group
Jan 2011 - Oct 2014
Morton Grove, IL
  • Directed the Marketing activities for the Wholesale Distribution, Showroom Sales and OEM Divisions of the Crawford Supply Group of Companies.
  • Part of the executive management team that performs strategic & competitive analysis and develops annual market plans.
  • Define, plan, develop and execute the strategy for the company’s Online Marketing initiatives including the redesign and development of multiple websites, blog, e-catalog, social media and e-mail applications.
  • Direct the creative staff for online and offline marketing activities including project planning, scheduling and project assignment as well as creating and managing the online editorial calendar.
  • Developed custom web analytics application to measure key performance indicators including conversion rates based on phone and contact form leads to visits.
  • Advise and support regional managers with local promotional and marketing strategy and activities.
  • Designed, developed, and implement divisional Scorecard Reports used to measure the monthly performance of regional branches strategic customer acquisition and gross profit targets to established goals.
  • Developed Co-op Claim database application used to manage vendor programs and create, track, and report on claims through completion.
  • Company and customer presentations to promote company programs and share best practices for online marketing strategies.
Select Accomplishments

  • Redesigned the CrawfordSupply.com and ChargerWater.com websites, optimizing for lead generation that resulted in an average 58% increase in visits and a 15% conversion rate leading to an increase in showroom consultations and sales.
  • Assumed responsibility for the company Sales Goals Scorecard Reports. Automated a process that was being performed manually, reducing the completion time from 2 days to 20 minutes per month.
Marketing Manager
Hearth & Home Technologies
Apr 1998 - Mar 2010
Alsip, IL
(Hearth & Home Technologies acquired Edward George Company in Aug 2004)
  • Directed all Marketing, Communications, and Product Portfolio Management activities for the Midwest Regional Distribution Division of the Hearth & Home Technologies Company.
  • Design, creation, and maintenance of product catalogs, promotional programs, online, and field communications.
  • Managed all pricing activities, including supply-side analysis and reviews, system updates, price list design-maintenance-publication, and customer implementations.
  • Developed applications and reports to support company best practices in inventory management that facilitate product addition-priority-obsolescence decisions throughout the product lifecycle.
  • Created on-going and ad-hoc, queries and reports that are used for divisional strategic decision making.
  • Designed, developed, and implemented divisional Scorecard Report used to measure the weekly performance of the divisions sales and product lines to key performance indicators.

Technology

  • Microsoft: Excel, Access, Word, PowerPoint, Outlook, Publisher, MapPoint, Project, Visio, Visual Basic for Applications (VBA), SQL.
  • AdobeCS: InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat Professional.
  • Online: Google Analytics, AdWords, Webmaster Tools, WordPress, Social Media, HootSuite.
  • ERP: SAP, Epicor Manage 2000 & Eclipse, FACTS.
  • Other: Tableau, DemandWorks-Smoothie, IBM-COGNOS, SalesForce.com.

Education

University of Nebraska at Omaha

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